The Meta Tag Myth — IT’S NOT SO
July 6th, 2009
OK, it has been said to me far too many times that “meta tags aren’t important anymore.” NOT TRUE. They are extremely important as is the description of your site. In fact they are even more important than they were in my opinion as they set the bar for what the content on that PAGE should entail. This is called keyword relevancy. While keyword relevancy is specific to the page itself, maintaining consistent keyword relevancy between each page’s content and it’s meta keywords is vital to a domains organic listings. And in addition, it is vital to the success of your web site conversion rate, as Google is better pairing your viewers with the appropriate content.
One Response to “The Meta Tag Myth — IT’S NOT SO”
1Swansonager
July 6th, 2009 @ 2:09 pm
Jesse, you nailed it on the importance. While not the be all, end all - the TITLE tag drives the Link TEXT that is displayed in the SERP (Google, MSN, and Yahoo!) as well as the meta DESCRIPTION tag driving the teaser text that shows on the SERP. If you don’t nail those when you build out sites, then you lose the ability to entice users to click once they find you in an Organic SERP. Just my .02
-Matt
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