The Meta Tag Myth — IT’S NOT SO

July 6th, 2009

OK, it has been said to me far too many times that “meta tags aren’t important anymore.” NOT TRUE. They are extremely important as is the description of your site. In fact they are even more important than they were in my opinion as they set the bar for what the content on that PAGE should entail. This is called keyword relevancy. While keyword relevancy is specific to the page itself, maintaining consistent keyword relevancy between each page’s content and it’s meta keywords is vital to a domains organic listings. And in addition, it is vital to the success of your web site conversion rate, as Google is better pairing your viewers with the appropriate content.

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7 Responses to “The Meta Tag Myth — IT’S NOT SO”

  1. 1Swansonager
    July 6th, 2009 @ 2:09 pm

    Jesse, you nailed it on the importance. While not the be all, end all - the TITLE tag drives the Link TEXT that is displayed in the SERP (Google, MSN, and Yahoo!) as well as the meta DESCRIPTION tag driving the teaser text that shows on the SERP. If you don’t nail those when you build out sites, then you lose the ability to entice users to click once they find you in an Organic SERP. Just my .02

    -Matt

  2. 2game
    June 5th, 2010 @ 9:00 am

    interesting post, pretty much covered it all for me, thanks.

  3. 3Toby Mclaurine
    June 5th, 2010 @ 11:43 pm

    Fantastic blogpost, I bookmarked your site, Thanks

  4. 4free logo design
    June 6th, 2010 @ 10:54 am

    Hi. I wanted to drop you a quick note to express my thanks. I have been following your blog for a month or so and have picked up a heap of good information as well as enjoyed the way you’ve structured your site. I am making an attempt to run my own blog however I think its too general and I need to focus more on smaller topics. Being all things to all people is not all that its cracked up to be

  5. 5traditional chinese acupuncture
    June 6th, 2010 @ 11:43 am

    Oh..Wonderfull publish and impressive in turn …will bear a try all the tips..Thanks…

  6. 6Tyson F. Gautreaux
    June 6th, 2010 @ 4:16 pm

    You know this is a very good post i havent thought about this for quite a while and you have like sparked me to look into it further and re educate my self in the subject….thanks,hope to see more of your posts soon

  7. 7Christian Louboutin
    June 9th, 2010 @ 1:45 am

    Nice content. Thank you for your information.

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