Data Analytics and Reporting play a pivotal role in the world of marketing, and my expertise in this area has proven to beneficial to businesses looking to take their marketing to another level. As a marketing professional, I have been solely responsible for every digital marketing tactic discussed on my website. Additionally, I have worked alongside and directed accomplished digital marketers who specialize in specific disciplines. I understand baseline KPIs, but there is more to Data Analytics and Reporting when it comes to being an effective marketer.
What distinguishes my Data Analytics and Reporting skills is my comprehensive understanding of all aspects of data, moving beyond typical KPIs to uncover the complete story behind campaign performance, budgets, and strategic paths. Data holds the key to informing crucial marketing strategies, guiding sales efforts, and crafting compelling messaging that includes quantified results.
While these KPIs provide essential information for reporting, meaningful reports delve much deeper than just a list of metrics and keyword rankings. Meaningful reporting includes a narrative outlining the impact of these KPIs on the campaign’s ROI and offers actionable insights based on these findings. A comprehensive study and analysis paint the entire story of what’s happening, what needs to change, and why. Additionally, a running summary of the campaign’s progress month by month, along with ROI attribution, should be included.
In the competitive landscape of ad agencies, I have won business and made decisions about which agency to choose based on the transparency and effectiveness of their reporting. Trust is paramount in winning and retaining clients, and my commitment to transparency has earned me longer-lasting relationships with clients, providing additional time to prove the efficacy of campaigns when needed.
Allow me to share some experiences where careful Data Analytics and Reporting have proven beneficial:
- Over a decade of experience managing various campaigns, all of which have been successful, showcases my ability to utilize comprehensive data analysis and reporting to the benefit of my employers and clients.
- Reporting analysis allowed me to secure business from key clients for a healthcare-focused ad agency, and my detailed reports contributed to retaining this valuable client and gaining additional business.
- Simple data analysis of email marketing campaigns informed sales efforts for an all-encompassing broker level technology company, leading to substantial growth and sales success.
- Leveraging data on customer success, I effectively captivated prospects for a recruiting technology company and a direct response ad agency.
- I collaborated with the VP of Analysis for a real estate broker who taught me how to build a propensity to buy profile, while conducting additional analysis that enabled me and the rest of the leadership team to implement a highly effective direct mail program.
- As a central point of communication among a team of digital marketing specialists, I produced and delivered meaningful monthly reports for the longest-standing cloud-based e-commerce platform.
- In lieu of an ROI attribution system we were simultaneously building, I worked with a behavioral health company’s CFO to analyze Google Ads data and establish a clear correlation between ad spend and ROI. The objective was to emphasize the significance of Google Ads in influencing monthly census.
Throughout my career, my dedication to going above and beyond in Data Analytics and Reporting has consistently added value to campaigns and business relationships. For my Data Analytics and Reporting services, I charge an hourly rate and remain flexible with technology and processes.
If you are interested in one of my marketing services, then you simply will get the benefit of my approach to Data Analytics and Reporting. I’m eager to share my proven capabilities with you and your organization, so I invite you to connect with me to discuss your specific goals in detail.