Marketing data.

I love data. I love stories. Every number has a story.

Historical data is an analyst’s dream—if it exists. New data is a different animal.

In large organizations, new data accumulates quickly. It reveals itself in less time. The story is more obvious.

In small business marketing, “patience is a virtue” rings true. Less of everything means fewer data points. The story takes longer to tell itself.

My experience is that small businesses who value data get the modern era. They invest in systems that help gather more data more quickly.

Every business needed proper tracking and processes yesterday. Too many owners and stakeholders are still making decisions on hunches and wondering why their competition is ahead.

The answer is simple. They paid attention to the data—or enlisted someone who gets it.

That is where I come in. I have found greater pleasure in working with clients who allowed me to implement ROI attribution systems. Their budgets allowed for technology that collects end-to-end data. Data that told the whole story. Data that informed strategic recommendations.

Those clients trusted me completely. They too valued the data. Made decisions based on the data. And grew exponentially because of it.

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