Marketing Project Management is a specialized discipline that demands a comprehensive understanding of all aspects of marketing to achieve efficiency and effectiveness. Drawing from my extensive experience, I have developed a process that blends both conventional and unconventional methodologies, further enriched by insights from senior-level PMs who have excelled at renowned companies like Nike and IBM.
My approach to Marketing Project Management is rooted in three key categories: research, create, and measure. This meticulous process seamlessly aligns the sales cycle with the project cycle, earning praise from clients who attribute its success to winning their business. Let me briefly elaborate on my process and share some of the successes I have achieved throughout my career in this discipline.
Qualitative & Quantitative Market Research & Data Analysis
At the outset of any marketing project, I initiate a comprehensive process, influenced by close collaboration with an industry expert with a rich background at top-tier Fortune 500 tech companies like IBM. This process has evolved to encompass various elements, including Q&A sessions, online research tools, artificial intelligence (AI), and other resources when necessary. The time I spend with you and your team is invaluable, fostering a robust business relationship and instrumental in shaping the efficacy of your marketing strategy. I prioritize acquiring both quantitative and qualitative data essential for understanding crucial aspects of your business:
- Industry insights
- Company attributes
- Cultural elements
- Brand identity
- Competitor landscape
- Team dynamics
- Available resources
- Target audiences
- Business objectives
- Project goals
- Vested interests
- Current budget
- Budget flexibility
With this extensive data collection and analysis completed, I proceed to conduct a requirements gathering process and present you with a well-crafted strategy in the form of a detailed proposal and project plan. This plan encompasses the projects, tasks, deliverables, timeline, and cost for the proposed project. Depending on the project’s nature, I am flexible in providing pricing and payment options to accommodate your needs.
Digital & Print Collateral, Marketing Campaign & Attribution System Creation
Once we have reached an agreement, I set your project in motion within a carefully selected project management system, equipped with any additional resources required for seamless project execution.
My execution process adheres faithfully to the established plan, which may begin by establishing a comprehensive brand guide. This guide lays out precise rules for graphic elements, including fonts, colors, logos, and communication guidelines. Subsequently, we embark on creating your marketing campaigns, ads, content, and other collateral, all meticulously aligned with your brand guidelines. Each project involves its own unique set of sub-processes, contributing to the overall guiding theme: expanding brand reach, boosting sales, and driving traffic through effective, measurable marketing campaigns that compellingly engage your target audiences.
Detailed Marketing Campaign Reports Based on Thorough Data Analysis
The next phase of my process is critical for understanding the true efficacy of your campaigns and collateral. This stage marks the final step of each cycle, allowing for data-driven insights that guide future decisions.
Each month, I deliver comprehensive marketing reports and strategic suggestions, leveraging my expertise and thorough data analysis. These insights are documented in our project management system, and I ensure that any necessary actions are promptly addressed in the following month’s plan.
The depth and scope of these reports are tailored to the agreed-upon level of tracking we have established together. They encompass standard KPIs relative to your campaigns and may even include ROI attribution, providing you with a clear understanding of the impact and value of each marketing tactic.
Let me share a few examples of my achievements and experiences in Marketing Project Management:
- As an entrepreneur, I crafted a 4-step process that resulted in a remarkable 90% sales rate against a multitude of competitors, skillfully gathering crucial client information and requirements, leading to actionable project plans. In the same role, I successfully managed over 200 creative, digital marketing and web design/development projects, demonstrating my ability to excel in various ventures.
- Collaborating with the CEO, I conducted a meticulous analysis of the customer marketing and buying cycle for an 8-year technology company, resulting in increased sales, improved reception during the rollout phase, and the creation of an online support forum that bolstered customer satisfaction.
- Working alongside a PMP-certified CTO, I successfully managed a diverse range of digital marketing, development, and implementation projects across multiple subsidiaries within the behavioral health industry. My contributions led to a promotion and involvement in crafting actionable strategic business plans for multiple subsidiaries.
- In a contractor position with a global ISO certified site branding company, I played a vital role in a Fortune 5 project based in Mexico, devising an efficient process for closing over 1500 PMO projects.
- Taking charge of creating, implementing, and managing an omni-channel, integrated digital marketing program, I enabled a key organization to surpass industry revenue averages based on years in business.
- My certification in Monday.Com facilitated the seamless integration of design and digital Marketing Project Management into one cohesive system used by digital marketers, creatives and stakeholders for the longest standing cloud-based e-commerce platform on the market. Collaborating with stakeholders, I conducted insightful process analyses, introducing automations to minimize errors and empowering project managers to take on account manager responsibilities by tracking campaign data and offering actionable budget suggestions. These efforts played a pivotal role in retaining valuable customers and enhancing ROI for key clients.
Overall, my dedication to excellence in Marketing Project Management and my adaptability to diverse industries have allowed me to consistently deliver tangible results and drive the success of every project I undertake. For my Marketing Project Management services, I charge an hourly rate and remain flexible with technology and processes.
If you are interested in one of my marketing services, then you simply will get the benefit of my approach to Marketing Project Management. I am eager to share my proven capabilities with you and your organization, and I invite you to connect with me to discuss your specific goals in detail. Let’s embark on a journey of achieving remarkable marketing success together.