ROI Attribution and Analysis are crucial for gaining a comprehensive understanding of your marketing efforts and enhancing their effectiveness. Achieving visibility into revenue is essential for determining key metrics like cost per acquisition and tying specific marketing tactics to total revenue per tactic and individual deals. A well-designed attribution system allows you to “close the loop,” providing valuable insights into the success of your campaigns and guiding decision-making processes.
In my approach to ROI Attribution and Analysis, I go beyond just knowing if overall digital marketing shows a positive ROI or if a campaign has a positive ROAS. I believe in drilling down to the marketing tactic level, as it is essential for making informed decisions and adjusting budgets when necessary. Even when using first or last-click attribution models, ROI attribution provides a proper understanding of the most effective tactics in driving revenue.
Allow me to share some experiences where ROI Attribution and Analysis has proven to be beneficial:
- I collaborated with a behavioral health company, working alongside multiple business functions and stakeholders, to create a coveted ROI attribution system. This system combined custom development, human processes, and technologies. This system was a key concern for company’s CEO.
- For a plastic surgery practice, I implemented an ROI attribution system by combining lead attribution software, call tracking software, and an EMR/CMS system. This system proved the efficacy of the digital marketing programs I developed, securing ongoing business from this key client for the ad agency I was working with.
- I implemented an attribution system for a 40+ year old pool company that allowed me to analyze calls and revenue data from their POS system. This insightful data informed my suggestions to hire a professional sales representative, that in conjunction with my digital marketing campaigns, resulted in over 300% more business during their first peak season and beyond.
- While there was no existing ROI attribution system, I collaborated with the CEO of a direct response ad agency to conduct ROI Attribution and Analysis. This analysis led us to discover that existing providers were not performing well, and we made cost-saving suggestions based on our findings, saving the company over five figures in monthly expenditures.
In conclusion, with the proper implementation of ROI Attribution and Analysis, you gain invaluable insights that drive business decisions and elevate the overall performance of your marketing efforts. I am well-versed in this critical area of business and eager to share my expertise to help your organization achieve remarkable success in its marketing endeavors.
For my ROI Attribution and Analysis services, I charge an hourly rate and remain flexible with technology and processes. If this service is included with one of my marketing services, then you simply will get the benefit of my approach to ROI Attribution and Analysis. Feel free to connect with me to discuss your specific goals in detail and embark on this journey together.